A simple way to look at a web site is to consider that it is simply a marketing tool. If you compare hiring a web site to hiring an employee to do that marketing, this is what you get:

Costs

• Web design is equivalent to hiring costs. What would you pay for an experienced and effective marketing person?

• Installation costs are equivalent to training costs. Our web sites are a bargain!

• On-going Hosting is like getting an effective marketing person with a paycheck of just a few dollars a month. That is hard to beat!

• Maintenance cost is equivalent to a benefits package.

• Your marketing operation works 24/7

• You don’t have to pay mailing costs for sending information

• You don’t have to pay printing costs for literature

• Information travels faster, and cheaper than shipping

• You know exactly what your salesman is telling your customers

• Our web sites are always polite to the customer

Things it will do

• Provide your information to your customers anywhere in the world, even on holidays and in the middle of the night

• Allow your customers to find exactly what they need, when they need it and put in a form they can use

• Provide original quality pictures and text

• Provide still images, movies and sound

• Take orders and deposit credit card purchases in your bank account

• Take reservations

• Reduce the cost of the middleman

Things it won’t do

• Prospect customers for you – customers have to come to your site on their own

• Reduce your costs – web sites cost money. However, they can increase customer satisfaction which may increase your profits

• Listen to the customers needs and concerns and respond appropriately

• Handle exceptional issues

We are very much aware that this web site will, in many cases, create your customer’s first impression of you and we are careful to insure that this impression:

• Represents who you are

• Gives the message that you want your customer to get

• Leaves them feeling served and pleased with the experience